Original Date of Publication: March 16th, 2010 The Tirumala Tirupathi Devasthanams (TTD) trustees of world’ richest temple on Tirumala Hills secured Geographical Indication (GI) Registration for sacred Laddu Prasadam, from Indian Patent Office, Chennai, recently, raising many eyebrows. It is criticized as its latest manifestation of brazen commercialization of divine abode. Ironically, sacred Tirupathi Laddu now joins the company of goods like Darjeeling Tea, Goa Feni, and Champagne wine etc. What hurts devotees is the way Prasadam is reduced to a…