Intellectual Property (IP) is like any other business tool, and a company must know how to use it to gain business and financial value. Simply put, Intellectual Property can add value to a company, provided the company wants it to add value, invests in IP appropriately, and knows how to derive value from IP. Many companies lose out on value from intellectual property because of lack of commitment, investment or knowledge.
Value of IP Audits
As outlined earlier, an IP…
Case Experience 1 - IP Audit at a Large Multi-National Company
The case experiences are based on the 120 audits we had performed in India over the last ten years. The audits gave us invaluable insights into the role of IP in business in the Indian context, and we have tried to encapsulate some basic results/learnings at a macro level through these experiences. The names of companies and business details have been consciously avoided to comply with confidentiality covenants and…