Starting up can be exhilarating, rewarding, and exhausting.  With your focus being on product development, managing investments, building key partnerships, and attracting the right employees, your intellectual property and its role can sometimes be relegated to the backburner.   Intangible assets such as Copyrights, Trademarks, Trade Secrets and Patents are playing an increasingly central role in start-ups and their transactions.  The creation of intellectual property, it’s licensing and commercialization is the new reality.  As a part of any valuation by a…