In the earlier post, we had discussed Sound marks as one of the unconventional marks. This post is a continuation of the previous post, where we will be discussing Smell marks.
Olfactory memory is the most unused mean to link a brand to consumers. The smell as the most potent type of human memory can potentially identify a product if it qualifies the criteria of a trademark. Smells have also the ability to recollect pictures and emotions and this may affect…
