Trademarks are known as business identifiers and they play an indispensable role in the growth of a particular business. With the globalization of markets , growing importance of brand advertising for manufacturers and subsequent brand awareness of consumers, trademarks have become increasingly important and valuable. Trade marks are crucial trading instruments because consumers ascertain the quality and standard of goods and services with the trade source.While trademark laws provide monopoly rights to the proprietor of a mark to use…
“Don't make me Grumpier than I feel already, or I WILL see you in Court.” - Grumpy Cat
Note: Dear Readers, you will probably best enjoy this post after viewing this video of Grumpy Cat:
https://www.youtube.com/watch?v=hoSep_Otcvg
Yes, Grumpy Cat a.k.a Tardar Sauce has achieved more than most humans, she is the first cat to have been immortalized by Madame Tussauds wax museum as of 8th December 2015. She has authored three books, been on the American Idol and featured on the covers…
This article was contributed by Swastika Chakravarti.
How important are phonetics in trademarks, you ask? The General Court of the European Union has an answer for you. In deciding a matter between Pay TV giant, Sky and Microsoft (owners of Skype), the Court relied on the similarity of signs in terms of concept and phonetics to deny Microsoft a trademark for Skype in Europe. Holding that the pronunciation of ‘y’ in Skype is no shorter than in Sky, the Court…