In this week’s Patent News - IPO publishes draft Designs (Amendment) Rules, 2019 for suggestions and objections; IPO publishes draft Patents (2nd Amendment) Rules, 2019 for suggestions and objections; MeitY co-hosts event to launch new government initiatives; Gaurav Mishra delivers talk on Patent claim and sufficiency of disclosure at Bangalore Bioinnovation Centre; Mr. Gaurav Mishra delivers talk on Artificial Intelligence and Biodiversity at C.B.R National College of Law; CEIVA Logic Inc. files patent infringement lawsuit against Amazon Inc.; 13th International…
Any good business man would tell you that the success of any product in the market depends a lot on its aesthetics almost as much as its function. A lot of the times it has so happened that a more aesthetically pleasing product has done better in the market, as compared to competing products that have a higher functional value, merely because of its appearance. Therefore, when it comes to consumer products, appearance plays a huge role and has the…