Comparative Advertising Archives

Ensure Diabetes Care’s Advertisement Disparages Horlicks Diabetes Plus, says the Bombay High Court

The Bombay High Court granted an interim injunction in favor of Hindustan Unilever Limited (HUL) against Abbott Laboratories, restricting the circulation of an advertisement for Ensure Diabetes Care. HUL argued that Abbott’s advertisement disparaged its Horlicks Diabetes Plus by creating a misleading impression. The court found merit in HUL’s claims, noting the ad’s intent to undermine its competitor. Continue Reading Ensure Diabetes Care’s Advertisement Disparages Horlicks Diabetes Plus, says the Bombay High Court

October 10, 2024 BananaIP Reporter Case Reviews, Intellectual Property, Trademarks 0Comment 323Views 1Like

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Comparative Advertising: Pepsodent v. Colgate

This post was first published on August 21, 2013 There is yet another war between Hindustan Unilever Limited (Pepsodent) and Colgate- Palmolive (Colgate), regarding a comparative advertisement by HUL, which shows two kids brushing their teeth with Pepsodent and Colgate, where both the toothpaste packs are clearly visible. The kids then take a cavity test, and the voiceover follows which says that, Pepsodent Germicheck is 130% better than Colgate, when it comes to germ attack (news available here). Colgate-Palmolive is known to…

July 9, 2019 BananaIP Reporter Intellectual Property, Trademarks 0Comment 3991Views 0Like

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Trademark Violations in Comparative Advertising

This post was first published on December 2nd, 2012. Comparative Advertising is, as the name suggests, advertising that compares one product or service with another. Comparison is made with the intention of increasing the sales of the advertiser either by suggesting that the advertiser’s product is of the same or better quality to that of the compared product. The aim of such advertisement is to bring to public knowledge an honest comparison of one’s products with those of competitors. Promotion…

April 28, 2019 BananaIP Reporter Intellectual Property, Trademarks 0Comment 1337Views 0Like

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Clinic plus v. Head & Shoulders, Comparative advertising, Trump Trademarks, INTA study on counterfeit products and piracy & more

This weekly update on Trademarks is brought to you by the Trademark experts of BananaIP (BIP) Counsels. Trademark quote of the week “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another” – Seth Godin Trademark Stats from the Indian Trademark office (22nd February 2017 to 28th February 2017) Total Trademark applications examined by the Trademark Office: 18916 Total applications disposed through show cause…

March 1, 2017 BananaIP Reporter Intellectual Property, Trademarks 0Comment 1684Views 0Like

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Ensure Diabetes Care’s Advertisement Disparages Horlicks Diabetes Plus, says the Bombay High Court

Comparative Advertising: Pepsodent v. Colgate

Trademark Violations in Comparative Advertising

Clinic plus v. Head & Shoulders, Comparative advertising, Trump Trademarks, INTA study on counterfeit products and piracy & more

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