Brands – the backbone of Fast Moving Consumer Goods (FMCG) valuation
William Shakespeare once said “What's in a name?”
For FMCG companies, it’s all about the product names that consumers identify from the TV advertisements or trips to the supermarket. It is critical to your business because:
It’s a marketing tool; brand recall leads to greater sales and profitability
It strengthens your licensing opportunities and therefore revenue from distributors/partners
It increases your company’s valuation, leading to…
Intellectual Property can provide business and competitive value to a business if it is identified at the right time, appropriately protected, strategically used in business and marketing, properly asserted and carefully maintained and managed. A business that takes all the said steps with respect to its patents, trademarks, trade secrets, copyrights, industrial designs and other forms of IP in an integrated manner builds value for its IP and business. In technology, knowledge and creativity driven companies, IP forms substantial portion…
“Big Pimpin”, Jay Z’s chart topping rap number had been at the center of a longstanding copyright lawsuit. The law suit was initially filed in 2007 by Osama Fahmy, nephew of Egyptian composer Baligh Hamdi, whose song ‘Khosara Khosara’ was partially featured in the 2000 hit. Last week the US District Court in Los Angeles ruled that Mr. Fahmy ‘lacked the standing' for his copyright lawsuit against both Jay Z (Shawn Carter) and producer Timbaland (Timothy Mosley).
A flute riff…
GLOBOCAN (WHO) released some unpleasant statistics in 2012 with respect to Breast cancer. The report noted that Breast cancer was the second most common cancer in the world and, by far, the most frequent cancer among women with an estimated 1.67 million new cancer cases diagnosed back in 2012 alone. The following year in June 2013, one of the most landmark decisions was arrived at by the US Supreme Court in the case of Association for Molecular Pathology v. Myriad…
The Wisconsin Alumni Research Foundation (WARF) won against Apple Inc. when it was found by federal jury that Apple has incorporated the technology of WARF’s patent (U.S. Patent No. 5,781,752 (patent '752)) into the A7,A8 and A8X processors used in the iPhone 5s, 6, and 6 Plus. The jury concluded that Apple has violated the ‘752 patented idea into its products to achieve enhanced efficiency and speed of computer processing without WARF’s permission and ordered Apple Inc. to pay WARF…
Dussehra, also known as Vijayadashami, is one of the most important Hindu festivals celebrated on the tenth day of Ashvin month, according to the Hindu calendar. It is celebrated throughout the country with great zeal and enthusiasm. It is believed that it was on this day that Lord Rama killed the demon-king Ravana and rescued his abducted wife Sita. Dussehra celebration spreads the message of the victory of good over evil.
This festival is celebrated in varied traditions across India…
On the 13th October, 2015 (Tuesday) the blog ‘Don’t Trade Our lives Away’, posted the alleged final version of India’s first IPR Policy (“the policy” for brevity). However, according to Mr. Amitabh Kant, Secretary DIPP (as reported by LiveMint) the leaked document was only a policy document submitted by the IP Think Tank as an input to the actual policy. The policy will be in place within next 30-45 days. According to Mr. Kant, this policy will be “one of…
The IP dispute discussed in this post pertains to the property of the most beloved superhero. United States Court of Appeals was asked to decide over the copyright and trademark infringement action brought by DC Comics against a maker of Batmobile replicas.
DC Comics, copyright owner of the Batman comic books, brought a law suit against Defendant Mark Towle who was accused of producing replicas of “Batman’s sidekick” Batmobile as it appeared in both the 1966 television show and the…
This presentation was delivered by Dr. Kalyan C. Kankanala at NLSIU, India, as a part of the Patent law course offered for PGDIP students. The presentation covers:
Types of Arguments - Ignorance, Denial, Balancing and Advantage;
Class exercise on argumentation;
Patent Philosophy;
Patent Life Cycle;
Patent incentives - invent, invest, disclose, design around;
Patent Domain V. Public Domain;
Rationale for Patent Protection - Social, Economic, Utilitarian and Tragedy of Commons;
Progress of…
This presentation was delivered by Aishwarya Narayan as a part of the course for senior management and IP Officers in the Automobile Industry. The presentation covers:
Concept of Patent prosecution
Activities until grant of application-search, drafting, filing, amendment, responses etc
Patent prosecution process
Requirements for grant of a patent
Machine or Transformation test
Bilski v. Kappos
Concept of Novelty
Concept of Non-obviousness
Specification support
Requirements for prosecuting a patent…