This post was first published on May 22nd, 2012.
Value of IP, notional or real, is well recognized in India today. Thanks to the efforts of the government, many people know about patents and processes related to them. After so many training and awareness programs, one would imagine that small enterprises are IP savvy and their house is in order. Unfortunately, that does not seem to be the case in ninety-nine percent of such entities.
On taking a…
Intellectual Property can provide business and competitive value to a business if it is identified at the right time, appropriately protected, strategically used in business and marketing, properly asserted and carefully maintained and managed. A business that takes all the said steps with respect to its patents, trademarks, trade secrets, copyrights, industrial designs and other forms of IP in an integrated manner builds value for its IP and business. In technology, knowledge and creativity driven companies, IP forms substantial portion…