The following article is brought to you by the Trademark experts of BananaIP (BIP) Counsels, India's leading new age IP firm. This post discusses Sound marks as a non-conventional trademark and how sound marks are registered in India and the US. The ever increasing competition in the commercial arena and a budding consumer society has directed several brand owners to adopt innovative methods in order to surpass their competitors, and boost their own products in order to achieve a distinctive frame. Trademarks as…