This post was first published on 6th August, 2013.   In the last column, addressing the relevance of IP to business, I pointed out that assessing the value of IP to a business requires a multi-factorial approach. Among others, the nature of business forms one of the fundamental factors for the said analysis. Businesses are of different types, and so are forms of Intellectual Property. Therefore, integrating the two, not surprisingly, requires the right mix and match to maximize value. For an…