Recently the two popular pain relieving ointment brands Zandu Balm and Moov have been in the news . The manufactures of Moov have filed an appeal in the Supreme Court against the decision of the Kolkata High Court, in a disparagement suit. It is all started with the TV commercial launched for the promotion of the product “MOOV”. In the course of the advertisement, ‘2X’ flashed on the screen with a voice over claiming that Moov had double the number…