Weekly news updates for the E-commerce and Licensing domain.
Amazon's Smart Commerce program
Amazon has recently launched an initiative called Smart Commerce in India, to help small retailers and local shops to create their own digital stores, in addition to its existing E-commerce platform. This new initiative will also allow store owners to offer an in-store shopping experience to their walk-in customers. Through the Smart Commerce initiative, stores of any size can sign up to be a part of this program…
Disney has always been extremely protective of its intellectual property. The company has been aggressively pursuing infringers who have tried to use its IP assets without authorization.
The number of suit against these infringers has increased in the recent times, with the expansion of its IP portfolio due to its acquisition of Marvel Entertainment. There have been several instances of infringement concerning Disney films, such as 'Frozen', 'Star Wars' and the Marvel movies, which it pursued aggressively.
Last week, Disney…