The following presentation titled ‘Igniting Creativity for Business Advantage’ was delivered by Dr. Kalyan C. Kankanala at Mahindra Two Wheelers on 8th December, 2015. The presentation was given to the senior management of Mahindra Two Wheelers and covered the following topics- IP and Business Forms of IP- accompanied by examples Creativity to Business Creativity Spectrum Business Value Proportionality Test Inventor Incentive System With the help of cases, examples and multi-media Dr. Kalyan’s presentation…