Start Ups and the Business of Intellectual Property Intellectual Property (IP) plays a multi-dimensional role in every creative, knowledge and technology driven company and its role is more pertinent to a start up. Its potential to build a layer of competitive advantage, safeguard business vantage, raise investment, prevent misappropriation and enhance valuation, makes IP an important element of every start ups business and growth strategy. As the value of IP to a start up varies based on a multitude of factors…