This post was first published on May 10, 2011.
Intellectual Property (IP) plays a very important role in providing competitive and business advantage to a company. In order to maximize competitive advantage, a company must make the best and most of its intellectual assets. Extracting optimal value from IP does not start or end with protection. During a recent talk at a gathering of about fifty leading Indian companies, ninety percent of them stated that emphasis is always on protection and…
