This post was first published on 6th August, 2013.
It has been made amply clear in this column earlier that Intellectual Property (IP) can be an important tool for businesses to build, consolidate and grow. Having said that, considering the hype given to the subject, it is easy for a SME to misconstrue its potential and value. So, I wish to start this note by reiterating that IP is only one, among many layers that can form part of a company's…
