Nature of the company: Large Production House
Why they approached us:
The IP portfolio of the company was not well organized.
Legal support lacked business/industry understanding.
Produced some of the best movies/music in Bollywood, and were looking to maximize returns from licensing, and merchandizing.
What did we do:
Performed a comprehensive IP Audit, and established policies/processes to take care of ownership, licensing, and other activities.
Initiated an organized licensing program, and built systems for optimal…