The boom of ecommerce has brought a major change in how commercial transactions are carried out today. Ecommerce platforms are blooming and everyone is embracing this approach because of its smart and widespread reach to consumers. The Government does not want to lag behind and in its attempt to catch up with the ongoing trend; is considering going the ecommerce way to sell authentic Geographical Indication (GI) products.
GI registration gives the registered proprietor and its authorized users, the right…