This post was published on September 08, 2014.   In the second post of this blog series, we shall be analyzing the US approach towards descriptive marks. In the US, a mark is merely descriptive if it “consists merely of words descriptive of the qualities, ingredients or characteristics of the goods or services related to the mark”, being enough if it describes one characteristic of said goods or services. Like in India, a mark which is merely descriptive or deceptively…