The following presentation was delivered by Dr. Kalyan C. Kankanala, Managing Partner BananaIP Counsels, at the Woxsen School of Business, Hyderabad. The presentation is titled “The Business of Intellectual Property” and covers the following topics: Species of IP Patents Entertainment Patents Copyrights Brand value Trademarks Industrial Designs Trade Secrets Geographical Indications Traditional Knowledge About Dr. Kalyan Kankanala Dr. Kalyan C. Kankanala manages the largest new age Intellectual Property Firm,…