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Weekly Updates: E-Commerce and IP Licensing News

Weekly news updates for the E-commerce and Licensing domain. Google once again ventures into E-Commerce After previously having tried to follow Amazon’s model for an E-commerce platform and being unsuccessful, Google is once again keen on venturing into E-commerce services. Through its second take at launching an E-commerce platform, Google intends to mainly compete with Amazon, which has thrived by offering digital space to small retailers. However, Google will challenge Amazon’s market position by offering an alternative digital market space to…

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