Nature of the company: A leading food products company
Why they approached us:
Filed more than two thousand trade marks, but the portfolio was in disarray.
Spending lot of money on duplicate filings, and maintenance of dead marks.
Needed a third party review of the value of their trademark portfolio.
What did we do:
Performed a thorough due diligence, and compliance check.
Analyzed the value of each mark based on business/legal parameters.
Submitted a…
Nature of Company: Leading Law firm in United States
Why they approached us:
Could not find a cost effective high quality research services provider for their client’s needs
Was looking for experts well versed in US patent law who had prior experience of working with US patent clients
What did we do:
Performed couple of plot projects to enable the client to assess the quality and comfort level with our experts. Once they were satisfied, a full…
Nature of the company: A large software services company
Why they approached us:
Using lot of open source software in projects for customers
Not clear about integrating open source software with proprietary software.
Unaware of open source risks and mitigation strategies.
What did we do:
Studied several projects to understand open source usage patterns.
Developed a open source compliance policy/process.
Provided inputs on specific open source use projects.
Established guidelines for using open…
Nature of the company: Large Production House
Why they approached us:
The IP portfolio of the company was not well organized.
Legal support lacked business/industry understanding.
Produced some of the best movies/music in Bollywood, and were looking to maximize returns from licensing, and merchandizing.
What did we do:
Performed a comprehensive IP Audit, and established policies/processes to take care of ownership, licensing, and other activities.
Initiated an organized licensing program, and built systems for optimal…
Nature of the company: A large multi-national company with an R and D center in India
Why they approached us:
Wanted to improve the quality, and number of inventions coming out of their Indian R & D center;
Wanted to spread IP awareness among their engineers/scientists, and build some basic skills such as patent searching, disclosure drafting, and so on;
Wanted to set up an in-house IP team, and institute processes that suit specific Indian circumstances.
What…
Nature of Company: Technology Giant
Why they approached us:
Could not find an end to end IP service provider who could manage services ranging from patent filing to risk assessment and analytics.
Were not happy with the earlier service provider, a leading traditional law firm whose work approach involved excessive transactions and investment of too many man hours from the client.
Could not find a firm which had interdisciplinary technology expertise.
What did we do:
Developed…
Nature of Company: Drug Discovery
Why they approached us:
Did not have an IP Management Process.
Did not have an in house IP team to manage IP and IP related transactions.
Needed cost effective worldwide patent services.
What did we do:
IP Audit was performed to understand the R and D Process and set up a robust IP system within the organization.
Organized IP training program across the company to build IP awareness.
Worked…
Nature of the Company: Leading Automotive Company
Why they approached us:
Were facing difficulty in identifying and uncovering potential IP within the organization.
Lacked direction in patent portfolio development in the past.
Unhappy with the quality of patents provided by previous service provider
What did we do:
Performed a comprehensive IP audit/ Mining exercise through document review, interviews and extrinsic/intrinsic research.
Performed technology landscape and identified white spaces to help the R and D department…
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Indian Trademark Statistics for May (Third Week), Taco Bell’s Aggressive Expansion, Royal Enfield Files for a New Product, ZARA is not for Safari, Adidas’ Three Strips Enforces Trademark and more, brought to you by the Trademark Attorneys at BananaIP (BIP) Counsels.
TRADEMARK QUOTE OF THE WEEK
Define what your brand stand for, its core values and tone of voice, and then communicate consistently in those terms – Simon Mainwaring
INDIAN TRADEMARK STATISTICS
In the last week, the Indian Trademark Office has had…