This post was first published on December 2nd, 2012.
Comparative Advertising is, as the name suggests, advertising that compares one product or service with another. Comparison is made with the intention of increasing the sales of the advertiser either by suggesting that the advertiser’s product is of the same or better quality to that of the compared product. The aim of such advertisement is to bring to public knowledge an honest comparison of one’s products with those of competitors. Promotion…
This post was first published on March 14th, 2013.
Name, logo, device or any other form of business representation is generally the first asset created by an entrepreneur. Often entrepreneurs finalize on a name or logo and develop a strong emotional attachment to it. While it is important to be passionate about your business and its representation, every entrepreneur must take the following steps before finalizing on a business representation:
a. Ensure that the name or any other representation shortlisted…
Indian Trademark Statistics for April (Third Week), Apple Loses Battle for One More Thing, Save the Planet T-shirts, Abby Viral Launches Official Merchanise and more, brought to you by the Trademark Attorneys at BananaIP (BIP) Counsels.
TRADEMARK QUOTE OF THE WEEK
"Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand" –Howard Schultz
INDIAN TRADEMARK STATISTICS
In the last week, the Indian Trademark…
Indian Trademark Statistics for April (Third Week), Bieber Beauty Trademark, Trade Dress Infringement over Surf Excel, Endangered Species Footwear Collection and more, brought to you by the Trademark Attorneys at BananaIP (BIP) Counsels.
TRADEMARK QUOTE OF THE WEEK
"Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms" –Simon Mainwaring
INDIAN TRADEMARK STATISTICS
In the last week, the Indian Trademark Office has been slow in its day to day activities. The total…
Indian Trademark Statistics for April (Second Week), Stella McCartney Wins Trademark Battle for Fur Free Fur, Bata’s Coca Cola Flavoured Tennis Shoes, Cartoon Network Inspired Apparel Collection Launched and more, brought to you by the Trademark Attorneys at BananaIP (BIP) Counsels.
TRADEMARK QUOTE OF THE WEEK
“A great trademark is appropriate, dynamic, distinctive, memorable and unique” – Primo Angeli
INDIAN TRADEMARK STATISTICS
In the last week, the Indian Trademark Office has picked up its pace. The total number of applications examined has…
Indian Trademark Statistics for March (Fourth Week), Apple Loses Trademark Case to Swatch, Rajasthan Royals Launches Athleisure Line, Trademark Win for MakeMyTrip, Tamil Nadu’s Thirubuvanam Silk Saree Gets GI and more, brought to you by the Trademark Attorneys at BananaIP (BIP) Counsels.
TRADEMARK QUOTE OF THE WEEK
"Humans are genetically hardwired to notice differences and differences are often what attract people to your brand in the first place" – Denise Lee Yohn
INDIAN TRADEMARK STATISTICS
In the last week, we have seen…
Indian Trademark Statistics for March (Third Week), Trademark Win for Panchavati Group, Weinstein in A Legal Battle over a Trademark Phrase, Adidas and GOT Collaboration, Marayoor Jaggery GI and more, brought to you by the Trademark Attorneys at BananaIP (BIP) Counsels.
TRADEMARK QUOTE OF THE WEEK
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image" - David Ogilvy
INDIAN TRADEMARK STATISTICS
In the last week, the Indian Trademark Office has had a mixed…
Indian Trademark Statistics for March (Third Week), Scotch Whisky Association Loses Trademark Battle, The Voice of Wrestling Trademark, Miniso Not Mini Any more and more, brought to you by the Trademark Attorneys at BananaIP (BIP) Counsels.
TRADEMARK QUOTE OF THE WEEK
“The investment you make into a brand makes its name worth it" - Bernard Kelvin Clive
INDIAN TRADEMARK STATISTICS
In the last week, the Indian Trademark Office has had a mixed week. The total number of registrations granted as well as…
Indian Trademark Statistics for March (Second Week), Trademark Battle over a Whiskey Brand, NBA Fanwear Apparel in India, Harley Davidson and its Bizarre Trademarks, Erode Turmeric GI and more, brought to you by the Trademark Attorneys at BananaIP (BIP) Counsels.
TRADEMARK QUOTE OF THE WEEK
“Value of a Trade Mark is directly proportional to your Aggression and Risk Ratio.” – Dr. Kalyan C. Kankanala
INDIAN TRADEMARK STATISTICS
In the last week, the Indian Trademark Office has picked up its pace in the…
Indian Trademark Statistics for March (First Week), Taylor Swift and her Bizarre Trademarks, McDonald’s Loses to Supermac, Flipkart Fights its Domain Squatter and more, brought to you by the Trademark Attorneys at BananaIP (BIP) Counsels.
TRADEMARK QUOTE OF THE WEEK
“Representations that do not make sense are the best Trade Marks” – Dr. Kalyan C. Kankanala
INDIAN TRADEMARK STATISTICS
In the last week, the Indian Trademark Office has had a very slow week. The total number of applications published in the trademark…