This post was first published on November 13th, 2011.
“Right of Publicity” is a common reference to "Personality rights". It is a right of an individual to control the commercial use of his or her name, image, likeness or identity. It is generally considered a property right as opposed to a personal right. In most of the countries, the Right of Publicity is recognized under statutes.
According to John Lock, “the economic value of identity should be allocated to the celebrity individual…
