As the first month of this new year is coming to an end, let us have a peek into the interesting Trade Mark Quotes of 2017:
- A brand is nothing but an expression of consumer’s loyalty and trust. – Phil Dusenberry
- A brand is simply trust – Steve Jobs
- Trade licensing almost inevitably becomes a tool in the hands of a special producer group to maintain a monopoly position at the expense of the rest of the public. There is no way to avoid this result”- Milton Friedman
- A brand is a story that is always being told -Scott Bedbury
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well- Jeff Bezos
- A brand is a promise. It creates expectations that the product has to deliver – Guillaume Van De Stighelen
- It is easily overlooked that what is now called vintage was once brand new – Tony Visconti
- A great brand evolves from building a good reputation – Abiodun A. Abioudin
- Every great brand is like a great story – Kevin Plank
- When you brand yourself properly, the competition becomes irrelevant.- Jeff Bezos
- It does not really matter if you are a brand or a person, what really counts is telling a valuable story — Davide Scialpi
- A brand is no longer what we tell the consumer it is-it is what consumers tell each other it is — Scott Cook
- Within every brand is a product, but not every product is a brand-David Ogilvy
- In order for a brand to be truly successful, it has to be known to anticipate need. – Steve Jobs
- Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception. — Ashley Friedlein
- Every interaction in any form is branding – Seth Godin
- You may build a large portfolio of trade marks, but all you need is just one well known mark.- Dr. Kalyan C. Kankanala
- Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem – John Morgan
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bass
- Value of a Trade Mark is directly proportional to your Aggression and Risk Ratio.- Dr. Kalyan C. Kankanala
- A brand is a promise. A good brand is a promise kept – Muthar Kent
- A Trade Mark is a company’s persona and identity in the marketplace.- Dr. Kalyan C. Kankanala
- A great brand evolves from building a good reputation- Abiodun A. Abiodun
- A brand is a living entity- and it is enriched or undermined cumulatively over time, the product of a thousand small genius — Michael Eisner
- Products are created in the factory, but brands are created in the mind– Walter Landor
- The designer’s role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative— Lester Beall
- Trademark law must not be used to inhibit the freedom of speech in this powerful and important medium- Kent Wills
- The ideal trademark is one that is pushed to its utmost limit in terms of abstraction and ambiguity, yet it is still readable –Saul Bass
- The talent for discovering the unique and marketable characteristics of a product and service is the most valuable asset of a trademark– Primo Angeli
- A good trademark, whether a word mark or symbol, is devoid of fashion or trend, which makes it potentially iconic if it’s seen for long enough in the right places. -Ivan Chermayeff
- A great trademark is appropriate, dynamic, distinctive, memorable and unique – Primo Angeli
- Your brand is what other people say about you when you are not in the room – Jeff Bezos
- Representations that do not make sense are the best Trade Marks. Dr. Kalyan C. Kankanala
- Every Trade Mark you Build adds to the financial value of your business, much more than your tangible assets- Dr. Kalyan C. Kankanala
- Trademark is a studiously crafted personality profile of an individual, institution, corporation, product or service. – Daniel J. Boorstin
